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TrendsFacebook follows Musical.ly: trying to entice teenagers

Leo Mauriello6 years ago8 min
Teenagers aren’t into Facebook; this is basically a given now. The survey “Teens, social media and technology 2018” described the trend that’s been on the rise since 2015. Even with all Facebook’s efforts and the new features it’s introduced – often bordering on plagiarism, like Stories from Snapchat and now Lip Sync, a mutation from Musical.ly – the trend looks unstoppable. But the reason might be much simpler than you think: the design and the platform...

DataTeenagers dropping Facebook: Instagram and Snapchat growing

Until very recently, Facebook was positioned as the dominant social network in our lives, but things are starting to change, especially among teenagers. In the last few years it went from being one of the most popular apps for American teenagers, to not even reaching the top three. The latest data from Pew Research Center have confirmed it — young people see facebook as the social network for staying in touch with family, teachers and...

TrendsVR & ARHow they work and how to share 3D Facebook posts

dotmug6 years ago8 min
For a few years now, Facebook has been investing in augmented and virtual reality technology. Mark Zuckerberg implied that he sees VR and AR as a natural development of the social network that has already gone from text to photos to video. 3D posts are the next step, but let’s see how they work and how to create them. How they work and how to share 3D posts The announcement about 3D posts came from...

AppTrendsFacebook MeetUps: a Tinder-Like option for singles

dotmug6 years ago3 min
What if Facebook had a button that allowed users to show their romantic interests? It could probably solve the main limitation of dating apps – superficial matches and random dates. It would seem that Zuckerberg is aware of this, and especially of the fact that people have increasingly less time and use apps and social networks to connect and start relationships quickly. MeetUps: how the algorithm for lonely hearts works Facebook announced changes to its...

AppCreator: Facebook’s new app for Influencer

Fabiola Fiorentino7 years ago6 min
Say hello to Creator, the new Facebook app for editing videos, cross-posting and analyzing data. Conceptualized and designed for profiles and pages instead of brands and organizations, they can use it as their own mini virtual TV studio with effects and frames and much more. We’re going to delve into its functionalities, the market segment it caters to and some future scenarios. Who is Creator for? Facebook is always focused on progress, so it’s eyeing...

Data“DONATE A NEURON TO A HATER”… AND TOUGHER REGULATIONS FOR FACEBOOK

Michela Di Nuzzo7 years ago13 min
This isn’t a pleasant story. It’s trite, but also increasingly common… Except that in this case, there’s a paralympic athlete involved. Bebe Vio is an extraordinary and courageous young woman, and a true fighter, always ready to take the world head-on. The other party involved here is Facebook, the global giant that continues to devour the market, swallowing up all kinds of services (see Whatsapp and Instagram). What it can’t buy, it copies (Stories is...

TrendsFacebook saves information: Is this just more Fake News?

Federica Galeazzi7 years ago10 min
It was bound to happen: Facebook needed do something to escape the awkward impasse it found itself in after the American presidential election. Even before the candidature of Trump, fake news started to spread like wildfire. First it was the referendum on Italian constitutional reform. Then the shock of Brexit.  And finally, Hillary Clinton’s defeat. Let’s be clear. There’s no solid proof, but there’s enough evidence to blow smoke in our eyes–even those of Mark...

TrendsWORKPLACE, what Facebook was missing

Leo Mauriello8 years ago6 min
In order to understand Workplace, you need to look at it in the context of Facebook’s global strategy, which for a few years now has been clearly focused on extending and diversifying its target market. And to be clear, the enormous amount of financial resources available to the world’s most famous and widely used social network definitely help, but they’re not enough. Acquisitions, new features and expanded products and services are a risky modus operandi…...