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AppTrendsInstagram reaches 1 billion users and launches IGTV

Michela Di Nuzzo6 years ago8 min
“It’s time for video to move forward and evolve.” Kevin Systrom Instagram has reached a billion users and is squaring off with YouTube. With the launch of IGTV, is the goal to offer an alternative for YouTubers or compete with Netflix? Probably both. During the presentation event on the 20th of June in San Francisco, founder and managing director Kevin Systrom presented IGTV through the launch of a few emblematic stats: Instagram is currently used...

DataTeenagers dropping Facebook: Instagram and Snapchat growing

Until very recently, Facebook was positioned as the dominant social network in our lives, but things are starting to change, especially among teenagers. In the last few years it went from being one of the most popular apps for American teenagers, to not even reaching the top three. The latest data from Pew Research Center have confirmed it — young people see facebook as the social network for staying in touch with family, teachers and...

DataAirbnb like Instagram: new travel stories

dotmug6 years ago6 min
“We’re always testing new ways to help our community members tell their stories, and this is one idea we are exploring,” said a spokesperson. “We don’t have any announcements to make, but we’re excited to continue looking at ways that help Airbnb hosts and guests share their travel experiences.” It’s Stories mania… first it was Facebook, Instagram and Snapchat, and now Airbnb is launching its own Travel Stories. Stories were originally a Snapchat creation, but...

TrendsSocial shopping: Instagram launches in-app payments

Instagram had already made some moves in this direction with Shopping tags, where users click to go directly to a brand’s website to buy a product. Now the company is testing a new tool, a native in-app payment system that will let users make a purchase without even leaving the platform. This will offer an even more immersive experience and close the gap between social network and e-store even more. Instagram Payments: shopping without leaving the...

AppTrendsInstagram launches new “Shopping” feature in Italy

dotmug6 years ago7 min
Finally Instagram’s “shopping” function has arrived in Italy after launching in the United States in 2017. The app is no longer just a go-between, it gives users the chance to buy directly from a brand’s online store. The goal is to increase purchases from mobile, and give brands a major opportunity to bring their community directly to their online stores. Shopping: how to sell outfits directly on Instagram Shopping is a tool that lets companies...

AppTrendsHow to save Instagram Stories, and what’s next for Whatsapp

dotmug7 years ago6 min
Stickers, effects, text and filters…this is the world of Instagram Stories, which can capture the important moments of our lives, and can also promote brands and products. By now, everyone probably knows how to make stories, but the latest news is that you can now save and archive them. How? With the new Archive and Highlight functions. And very soon, you’ll also be able to share stories on WhatsApp, but let’s take it one step...

TrendsVR & ARAugmented reality and Instagram: trends to watch in 2018

December. The time for budgets and predictions. What will be the most important developments in the new year? Augmented reality is sure to play a big role: no longer just in the IT domain and the world of gaming, AR will soon become a mainstream tool that proves indispensable for marketers who want to keep up with the times. E-Commerce and Augmented Reality: predictions The more augmented reality gets integrated into social media, the more...