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AppTrendsInstagram reaches 1 billion users and launches IGTV

Michela Di Nuzzo6 years ago8 min
“It’s time for video to move forward and evolve.” Kevin Systrom Instagram has reached a billion users and is squaring off with YouTube. With the launch of IGTV, is the goal to offer an alternative for YouTubers or compete with Netflix? Probably both. During the presentation event on the 20th of June in San Francisco, founder and managing director Kevin Systrom presented IGTV through the launch of a few emblematic stats: Instagram is currently used...

TrendsFacebook follows Musical.ly: trying to entice teenagers

Leo Mauriello6 years ago8 min
Teenagers aren’t into Facebook; this is basically a given now. The survey “Teens, social media and technology 2018” described the trend that’s been on the rise since 2015. Even with all Facebook’s efforts and the new features it’s introduced – often bordering on plagiarism, like Stories from Snapchat and now Lip Sync, a mutation from Musical.ly – the trend looks unstoppable. But the reason might be much simpler than you think: the design and the platform...

DataAirbnb like Instagram: new travel stories

dotmug6 years ago6 min
“We’re always testing new ways to help our community members tell their stories, and this is one idea we are exploring,” said a spokesperson. “We don’t have any announcements to make, but we’re excited to continue looking at ways that help Airbnb hosts and guests share their travel experiences.” It’s Stories mania… first it was Facebook, Instagram and Snapchat, and now Airbnb is launching its own Travel Stories. Stories were originally a Snapchat creation, but...

TrendsSocial shopping: Instagram launches in-app payments

Nadeesha Dilshani Uyangoda6 years ago6 min
Instagram had already made some moves in this direction with Shopping tags, where users click to go directly to a brand’s website to buy a product. Now the company is testing a new tool, a native in-app payment system that will let users make a purchase without even leaving the platform. This will offer an even more immersive experience and close the gap between social network and e-store even more. Instagram Payments: shopping without leaving the...

AppDataeconomyWhy Apple bought Shazam: The music recognition app

Nadeesha Dilshani Uyangoda6 years ago9 min
We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.” Tim Cook In the end, the indiscretions announced by TechCrunch were revealed to be true, and it was officially confirmed: Apple has bought Shazam, the popular app that can recognize music with a simple touch. But Tim Cook seems to have some new and very specific goals in mind for the app: “Apple Music and Shazam...

AppCreator: Facebook’s new app for Influencer

Fabiola Fiorentino6 years ago6 min
Say hello to Creator, the new Facebook app for editing videos, cross-posting and analyzing data. Conceptualized and designed for profiles and pages instead of brands and organizations, they can use it as their own mini virtual TV studio with effects and frames and much more. We’re going to delve into its functionalities, the market segment it caters to and some future scenarios. Who is Creator for? Facebook is always focused on progress, so it’s eyeing...

economyInterviewsHow influencers make a living: fake profiles, performance and transparency

Michela Di Nuzzo6 years ago15 min
If you’re an influencer today, you have 2 paths to choose from: take advantage of the moment and monetize as much as possible, or create a future for yourself by learning to say ‘no’.  Karim De Martino Marketing influencers are showing no signs of losing their status as an effective and productive marketing tool. Recent research has suggested that brands are still investing a significant portion of their budgets in influencer strategy. But what’s the...

TrendsPolygram: turning facial expressions into emojis

Roberta Gavioli7 years ago7 min
Not everyone knows how to express their emotions, but smartphones and social media are changing the dynamics a bit. Hidden behind their screens, people tend to communicate more with symbols and lose out on a lot of the nuances found in facial expressions. And still, sometimes you can’t find the right emoji to express exactly how you’re feeling. But where humans have failed to go, artificial intelligence may be able to reach: just look at...

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