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TrendsVR & ARAugmented reality and Instagram: trends to watch in 2018

Nadeesha Dilshani Uyangoda6 years ago7 min
December. The time for budgets and predictions. What will be the most important developments in the new year? Augmented reality is sure to play a big role: no longer just in the IT domain and the world of gaming, AR will soon become a mainstream tool that proves indispensable for marketers who want to keep up with the times. E-Commerce and Augmented Reality: predictions The more augmented reality gets integrated into social media, the more...

AppTrendsHow Tinder finds the perfect match: Super likeable and artificial intelligence

dotmug6 years ago8 min
“At Tinder we are focused on creating simple, fun and useful experiences for our users,” Brian Nogard Finding love in the 21st century isn’t easy, but artificial intelligence is here to help. Tinder, the world’s most famous online dating app, is experimenting with a new feature — you already know Super Like, but now there’s Super Likeable. 50 million members spend an average of 90 minutes a day on Tinder, and while it has much...

DataShopping with images: Ebay’s visual search tool

Nadeesha Dilshani Uyangoda7 years ago9 min
Did Kim Kardashian’s latest outfit have you literally drooling, but don’t know where to get it? Or maybe you’re scrolling through Pinterest and spot some decorations that would be perfect in your own living room, but don’t know where to buy them? As they say, a picture is worth a thousand words. And that’s what eBay thought too. It’s estimated that by 2020, 50% of searches will be done through images. Over 75% of consumers...

AppTrendsInstagram: using surveys to engage followers

Nadeesha Dilshani Uyangoda7 years ago6 min
Poll stickers are one of the latest offerings from Instagram: they’re an interactive function within Stories that lets users and brands ask their followers a question and get feedback in real time.   How surveys work in Instagram This is yet another Instagram feature that was inspired by trends made popular by other social media apps. From Twitter to Facebook, everyone’s realized the potential of polls. So DMs (direct messages) are no longer the only...

economyInterviewsHow influencers make a living: fake profiles, performance and transparency

Michela Di Nuzzo7 years ago15 min
If you’re an influencer today, you have 2 paths to choose from: take advantage of the moment and monetize as much as possible, or create a future for yourself by learning to say ‘no’.  Karim De Martino Marketing influencers are showing no signs of losing their status as an effective and productive marketing tool. Recent research has suggested that brands are still investing a significant portion of their budgets in influencer strategy. But what’s the...

economyInterviewsBrand positioning: big opportunities even for small businesses

Michela Di Nuzzo7 years ago17 min
Find what sets you apart from the competition. A relevant, sustainable difference. Then once you’ve found it, show it off, show it off, show it off In the future, everyone will have15 minutes of fame.” (Andy Warhol). I wanted to start with a quote — the same one used in the book Zero concorrenti. Come usare il brand positioning per differenziarti e farti cercare dai clienti (Zero competition: How to use brand positioning to set yourself...

TrendsPolygram: turning facial expressions into emojis

Roberta Gavioli7 years ago7 min
Not everyone knows how to express their emotions, but smartphones and social media are changing the dynamics a bit. Hidden behind their screens, people tend to communicate more with symbols and lose out on a lot of the nuances found in facial expressions. And still, sometimes you can’t find the right emoji to express exactly how you’re feeling. But where humans have failed to go, artificial intelligence may be able to reach: just look at...

TrendsUncategorisedEd Sheeran, Adele… Why are stars leaving twitter?

dotmug7 years ago9 min
They’re growing in number: Ed Sheeran, Lindsay Lohan, Emma Stone, Louis CK, Zayn Malik, Adele and Italy’s own Alessandro Gassman. And that’s not counting the people who come and go. But why are so many celebrities deleting their twitter accounts and going to other social networks? Twitter’s changing, and it’s being used very differently now from how it was conceived and used in previous years. Insults and threats are flying around, and lots of VIPs...

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