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AppTrendsWhatsApp Business: what it is and how it works

Fabiola Fiorentino6 years ago5 min
WhatsApp Business, the new free app for managing contacts and work conversations, is now available in Italy for Android, and is coming soon to iOS. We’re want to find out how it works and what sets it apart from the original messaging app. WhatsApp Business: the new features WhatsApp has donned its smartest attire and transformed into a business app. With this new update, the app brings professional conversations out of email and into instant...

economyTrendsStores of the future: How will our shopping experience change?

dotmug6 years ago7 min
2017 was a year full of changes for the retail sector – changes that are shaping an innovative vision of storefronts and payment methods. We’re definitely expecting 2018 to bring strong investments in the shopping experience, especially in terms of transforming stores and payments. Digital fashion: the new Massimo Dutti store in Milan Massimo Dutti, one of the biggest clothing producers in the Inditex group, has recently inaugurated a new store in Milan, in Galleria...

AppTrendsHow Tinder finds the perfect match: Super likeable and artificial intelligence

dotmug6 years ago8 min
“At Tinder we are focused on creating simple, fun and useful experiences for our users,” Brian Nogard Finding love in the 21st century isn’t easy, but artificial intelligence is here to help. Tinder, the world’s most famous online dating app, is experimenting with a new feature — you already know Super Like, but now there’s Super Likeable. 50 million members spend an average of 90 minutes a day on Tinder, and while it has much...

economyInterviewsHow influencers make a living: fake profiles, performance and transparency

Michela Di Nuzzo7 years ago15 min
If you’re an influencer today, you have 2 paths to choose from: take advantage of the moment and monetize as much as possible, or create a future for yourself by learning to say ‘no’.  Karim De Martino Marketing influencers are showing no signs of losing their status as an effective and productive marketing tool. Recent research has suggested that brands are still investing a significant portion of their budgets in influencer strategy. But what’s the...

TrendsVR & ARSnapchat Art and world lenses : augmented reality is all the rage

Roberta Gavioli7 years ago11 min
Reality isn’t enough anymore. People are hungry for constant novelty. We want to be amazed, entertained and thrilled. That’s why digital companies and social networks are running more and more often to a new kind of reality: augmented reality. Filters and lenses can add dynamic elements to a static and sometimes boring real-life situation, so now you can find 3-dimensional rainbows, teddy bears and avatars wherever you go. Snapchat’s Bitmoji and its new World Lenses...

TrendsPolygram: turning facial expressions into emojis

Roberta Gavioli7 years ago7 min
Not everyone knows how to express their emotions, but smartphones and social media are changing the dynamics a bit. Hidden behind their screens, people tend to communicate more with symbols and lose out on a lot of the nuances found in facial expressions. And still, sometimes you can’t find the right emoji to express exactly how you’re feeling. But where humans have failed to go, artificial intelligence may be able to reach: just look at...

economyTrendsAmazon Spark: In the app era, shopping is social

Roberta Gavioli7 years ago11 min
Jeff Bezos’ perfect summer. No, it’s not the title of a new Hollywood film, it’s the real headline about the life of a man who just became the richest person in the world, surpassing Bill Gates (for now anyway). Jeff turns out one new thing after another and seems totally unstoppable. He started with Amazon Prime Now, then just over a month ago came Amazon Wardrobe, and now there’s Amazon Spark, the social network for...

TrendsUncategorisedEd Sheeran, Adele… Why are stars leaving twitter?

dotmug7 years ago9 min
They’re growing in number: Ed Sheeran, Lindsay Lohan, Emma Stone, Louis CK, Zayn Malik, Adele and Italy’s own Alessandro Gassman. And that’s not counting the people who come and go. But why are so many celebrities deleting their twitter accounts and going to other social networks? Twitter’s changing, and it’s being used very differently now from how it was conceived and used in previous years. Insults and threats are flying around, and lots of VIPs...

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