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TrendsFacebook launches Lifestage: is it really like Snapchat?

dotmug8 years ago6 min
After Instagram Stories, Facebook wants to dominate the market launching a new challenge: Lifestage. The app, for under 21 only, is entirely dedicated to students and there they can share info and answer to questions with short videos. A new social fun, available on iOS and in US only, with one goal: conquer teenagers between the ages of 13 and 19. A target that Facebook was hardly reaching since they are only 8% of their...

TrendsTotal video, personal storytelling: Facebook’s future?

Leo Mauriello8 years ago7 min
It’s a shocking news…a real surprise that invested the whole tech and economic world. Nicola Mendelsohn (a woman), Facebook EMEA vice President said: “In 5 years Facebook could become a video platform”. It is known that tech previsions are often hot air, we are talking about an economy that changes rapidly, 5 years are almost a geological era. But if it is true that an unwritten market rule is the secrecy of the goals, strategies and...

TrendsTwitter looks for its relaunch and challenges Facebook with “Moments”

Leo Mauriello9 years ago9 min
What is rather certain is that in 9 years of life, Twitter is facing its worst moment now. It is an abnormal crisis, as for many digital companies, and couldn’t have been predicted from the third quarter forecasted proceeds, estimated between 545 and 560 million dollars, with an EBITDA of 110-115 millions. It is an even more abnormal crisis if we look at its 500 million certified users. Nonetheless, something important is happening. The first...

VR & ARThe food sector can be innovative too. Opportunities for VR and AR

Michela Di Nuzzo5 years ago7 min
When we talk about immersive technologies, we generally associate them with certain uses and sectors that are already big on innovation, like automotives or design. We rarely make the connection with the world of food, and yet there is plenty going on in the food sector. It’s not just related to precision agriculture and the traceability of products, it’s also starting to pervade aspects of communication as well. Food is more than just a basic...

Women for businessThe under 30 generation: “We’re focused on professional growth”

Michela Di Nuzzo6 years ago11 min
“My generation is often considered too demanding and unsatisfied, but I think it’s right not to settle.” They’re the children of our time, and of our new approaches to communication: the generation of entrepreneurs under 30, the ones who decided to bet everything on the web. Digital natives have a different relationship with the world of work, especially if they can use new technologies on the job. Today we’re sharing the story of Stefania Casciari,...

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DataAirbnb like Instagram: new travel stories

dotmug6 years ago6 min
“We’re always testing new ways to help our community members tell their stories, and this is one idea we are exploring,” said a spokesperson. “We don’t have any announcements to make, but we’re excited to continue looking at ways that help Airbnb hosts and guests share their travel experiences.” It’s Stories mania… first it was Facebook, Instagram and Snapchat, and now Airbnb is launching its own Travel Stories. Stories were originally a Snapchat creation, but...

TrendsSocial shopping: Instagram launches in-app payments

Nadeesha Dilshani Uyangoda6 years ago6 min
Instagram had already made some moves in this direction with Shopping tags, where users click to go directly to a brand’s website to buy a product. Now the company is testing a new tool, a native in-app payment system that will let users make a purchase without even leaving the platform. This will offer an even more immersive experience and close the gap between social network and e-store even more. Instagram Payments: shopping without leaving the...

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