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AppTrendsInstagram: using surveys to engage followers

Nadeesha Dilshani Uyangoda6 years ago6 min
Poll stickers are one of the latest offerings from Instagram: they’re an interactive function within Stories that lets users and brands ask their followers a question and get feedback in real time.   How surveys work in Instagram This is yet another Instagram feature that was inspired by trends made popular by other social media apps. From Twitter to Facebook, everyone’s realized the potential of polls. So DMs (direct messages) are no longer the only...

Food UPInstagram kit and social menu: The rise of restaurant 4.0

Roberta Gavioli7 years ago13 min
What do unicorn-flavored ice cream, bizarre blue eggs and a hamburger oozing cheesy fondue have in common? Well, they’re all a bit extravagant, that’s for sure. But that’s not all. They’re also incredibly Instagrammable. Because, in the era of social media, food not only has to taste good, it has to attract followers and start trends. Digital menus, popular hashtags, and the way dishes are designed and presented – it’s all increasingly social, and no...

AppTrendsSnapchat and Instagram: a competition of (copied) idea

Roberta Gavioli7 years ago10 min
“It is better to fail in originality than to succeed in imitation.” Those were the words written by American author Herman Melville, but it seems that Mark Zuckerberg would disagree. In fact, the battle of new tools for Snapchat and Instagram rages on, and this time it looks like copying will beat out inventing. Since Stories was added to Instagram last summer, the social network with the little ghost has been feeling the pressure of...

DataWill Instagram be the new online shopping platform?

dotmug7 years ago8 min
First it was Pinterest, and now Instagram has decided to set its sights on shopping. After a careful analysis of the market, it’s clear that the problem with a lot of e-commerce site is that you really only use them when you already know what you want to buy. There’s no room for a surprise purchase. There’s not much investment in stimulating a potential buyer while they’re scrolling through their feed, and that’s exactly the...

DataInstagram: 60 sec. to control the ADV market

Leo Mauriello8 years ago9 min
The length of videos on Instagram goes from 15 to 60 seconds. Well, you may think…ok! Interesting! Maybe useful and less limiting…but where is the big news? As it often happens in the social world, the meaning of some choices is not evident at first. Increasing the length of videos, represents a business choice, not just a creative incentive. At stake there is the control of the rich video & social adv market. What changes,...

TrendsInstagram will be the top social of 2016

dotmug8 years ago5 min
Instagram is the top social of 2016, and numbers confirm this. It can comply with users and companies’ demands. It’s easy, direct and intuitive. Moreover, it is the perfect space to be creative. WayUp asked  1000 students in US what was their favorite social. Facebook lost 4% of its popularity compared to last year and Instagram is getting close, only 2 points from Facebook. Instagram is better than Twitter, if we look at the number of users. The force of Instagram: sharing and creativity Instagram conquered millennials and teenagers. Moms and dads use Facebook and so...

UncategorisedShopping season Here are 3 gift ideas for a very techie Christmas 

dotmug4 years ago5 min
This is one of the best times of year for online shopping. There are major sales for Black Friday and Cyber Monday, which last year saw a record growth of 42% for online purchases! The high tech sector is growing for devices and other gadgets, including accessories like airpods to make listening to music better, or mini printers for smartphones. Here are 3 techie ideas for Christmas 2019 gifting! Bluetooth earbuds from Apple These are...

VR & ARThe food sector can be innovative too. Opportunities for VR and AR

Michela Di Nuzzo5 years ago7 min
When we talk about immersive technologies, we generally associate them with certain uses and sectors that are already big on innovation, like automotives or design. We rarely make the connection with the world of food, and yet there is plenty going on in the food sector. It’s not just related to precision agriculture and the traceability of products, it’s also starting to pervade aspects of communication as well. Food is more than just a basic...

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